Sunrise Senior Living UK and Gracewell Healthcare have scooped two prestigious awards.
The leading care home providers triumphed in the Brilliance in Customer Service Award and Brilliance in PR/Communications categories at the BOC International Brilliance Awards.
The group, which operates 46 care homes across England and Wales, won the Brilliance in Customer Service Award in recognition of its efforts to continue providing industry-leading care to their residents during the COVID-19 pandemic.
As part of their efforts to protect the safety and wellbeing of residents across their care homes, Sunrise and Gracewell have implemented a ‘Meaningful Contact’ model. This model has formed the basis to delivering enhanced, meaningful contact between residents and their loved ones, which has dramatically improved the emotional and physical wellbeing of those who have participated.
Sunrise and Gracewell’s #CelebrateCareHomes campaign also won the Gold Award for Brilliance in PR/Communications. The campaign, which was launched in July 2020, sought to challenge the damaging media narrative against care homes as the effect of COVID-19 became increasingly clear.
The campaign included each Sunrise and Gracewell care home creating and posting unique videos on TikTok which were shared with the campaign hashtag. Over 75 videos were created as part of the campaign, which went on to receive over 30,000 engagements across the platform.
Jen Walker, Head of Marketing at Sunrise and Gracewell, (pictured) said: “Our #CelebrateCareHomes campaign championed the vital work of our care homes as well as all those within the care home sector during the pandemic. To have won a Gold Award for this campaign is a validation of not only the campaign’s success, but of the truly heroic actions of all team members, residents and their family members in the fight against COVID-19.
“The entire Sunrise and Gracewell organisation are immensely proud to have also won the Brilliance in Customer Service Award. Our team members have worked tirelessly to ensure that our residents continued to thrive during the most testing period that the care home sector has faced in a generation. Using this momentum, we’ll continue striving to deliver the best possible services to our residents and their loved ones across each and every one of our care homes.”