P&G Professional is pleased to introduce a new way for the care industry to keep surfaces protected from bacteria for up to 24 hours.
Care home residents and their families have been longing for the opportunity to hold one another, to reconnect, and feel that comforting touch again. Now, as lockdown restrictions begin to ease and visitations are acceptable, care home establishments must prepare to protect their residents and staff when welcoming visitors back.
The pandemic has had a severe impact on care homes and their residents – making cleanliness and hygiene a top priority – and effective cleaning products are some of the best lines of defence to protect customers and staff alike.
Microban 24 Professional is the new disinfectant brand from P&G Professional, the away-from-home division of Procter & Gamble, which offers unrivalled protection against bacteria. The new brand keeps killing 99.9% of bacteria for up to 24 hours, even after multiple touches*, and also initially kills enveloped viruses**, including SARS-CoV-2*** and flu virus****.
Although the excitement of families visiting their loved ones in care homes is long awaited, stopping the spread of viruses and bacteria through touch is crucial. Microban 24 Professional’s disinfecting products are designed to help businesses prepare for and maintain powerful bacteria protection that lives on, letting care homes focus on keeping their residents and loved ones happy and safe.
The science behind Microban 24 Professional is a powerful formula that combines active antibacterial ingredients to create multi-layered protection on surfaces. As a result, the antibacterial actives stay on the surface for up to 24 hours so they keep killing bacteria, even with multiple contacts throughout the day.
Available in three forms, care homes can offer protection against bacteria in their establishments: Microban 24 Professional Disinfectant Spray, Microban 24 Professional Disinfecting Multi-Purpose Cleaner and Microban 24 Professional Disinfecting Bathroom Cleaner.
UK & Ireland Country Sales Lead, Greg Elmore at P&G Professional, said: “Everyday touches are a normal and unavoidable part of daily life, especially in the care sector – touches could spread viruses and bacteria around an establishment.
“At a time when we are more aware of the viruses and bacteria around us than ever before, the care industry is looking for cleaning and disinfecting products that they can rely on and Microban 24 Professional offers exactly that, delivering powerful bacteria protection that lives on.”
Microban 24 Professional is designed for use on hard, non-porous, non-food contact surfaces, such as door handles, tables, bins and cupboards. When used as directed, you can rest assured that Microban 24 Professional will eliminate 99.9% of bacteria from your surfaces and continue to protect them for up to 24 hours, touch after touch*****.
The Microban 24 Professional product lineup is available now from major Cash & Carry stores and distributors nationwide, including Booker, Makro, Bidfood and Alliance.
In light of this launch, P&G Professional and Care England are hosting a free, educational webinar on Wednesday 12th May at 10:00am to provide care professionals with valuable guidance and practical advice from leading industry experts. If you would be interested in attending, please click here to register.
*When used as directed, Microban 24 kills 99.9% of bacteria for up to 24 hours, tested in accordance with BSI PAS2424.
**Tested on enveloped viruses according to EN16777. 5 minutes contact time. Microban 24 does not provide 24-hour residual virus protection.
***Kills 99.9% of SARS-CoV-2 according to EN14476. 5 minutes contact time. Microban 24 does not provide 24-hour residual virus protection.
****Tested on Influenza A H1N1 according to EN16777. 5 minutes contact time. Microban 24 does not provide 24-hour residual virus protection.
*****When used as directed, Microban 24 kills 99.9% of bacteria for up to 24 hours, tested in accordance with BSI PAS2424. Use biocides safely. Always read the label and product information before use.