People are underestimating annual nursing home costs by an average of £16,646, a Which? survey has revealed.
The findings follow a Which? report last year showing people underestimated annual care costs by £12,000.
More than half of people consulted (58%) underestimated the cost of a private nursing home in their region.
One in ten underestimated the cost by £837 a week, or £43,500 a year.
Londoners underestimated their costs by an average of £33,748 – the biggest shortfall in the survey.
People in the East Midlands were the most realistic, underestimating by £152 each week.
The consumer choice charity shared LaingBuisson figures detailing average weekly nursing home fees and their increased on the last year.
The North-East (11.3%), Yorkshire & Humberside (10.9%) and the North-West (10.4%) saw the biggest increases in 2018-19. The East of England and South-East saw the smallest jumps of 7.7% and 7.9%, respectively (see table below).