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Social care provider Milestones Trust has launched a new website and refreshed its brand as it begins a new chapter in its journey following its 30th anniversary last year.

The Bristol-headquartered charity supports people with mental health challenges, dementia and learning disabilities, providing services from specialist accommodation to supervised activities. It runs 44 residential and nursing care homes across the South West, with 25 in Bristol.

Caroline Flynn, marketing and communications manager, said: “We have a great reputation for the support that we offer, but the brand needed to better reflect our strengths and the unique approach to what we do.

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“The new brand is fresh and gives us precisely the kind of standout we had hoped for. Importantly, it creates an appealing employer brand whilst enabling us to showcase some of the rewarding and pioneering work that we do here, in a more engaging way.”

The charity appointed creative agency Clout to develop its brand to better reflect its purpose and pioneering approach.

Milestones chief executive, John Hoskinson OBE, added: “There is a crisis facing our entire sector – media stories about isolated incidents of poor practice in the provision of care have damaged its image as a potential career.

“And as a sector, we have a responsibility to help reposition these important roles in their true light – as a wonderful, rewarding potential profession. For us, it is vital we attract the best possible people in order to provide the highest quality services.

“With that in mind, our brand now reflects the two key things at the heart of Milestones Trust: firstly that the Milestones team works to the highest possible standard on behalf of every individual we support; and secondly, that those individuals are able to lead fulfilling lives as a direct result of our actions.”

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The author Lee Peart

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