Person Centred Software, Autumna and Pic PR are teaming up to host a free webinar as part of #GladtoCare Awareness Week.
Held on Wednesday 8 July at 1pm, the webinar will look at how operators can best market their care homes in the current climate and turn lockdown into a positive prospective for self-funding families.
The event is being hosted by Heidi Thomas, Head of Marketing at Person Centred Software, which is spearheading the #GladtoCare campaign that celebrates those working in the care sector.
Debbie Harris, founder of elderly care advice and directory provider Autumna, will share her expertise on what factors most impact the decision-making process when choosing a home for a relative.
David Barrett, Managing Director of Gloucestershire-based communications agency Pic PR, which specialises in the care sector and recently launched the viral ‘Adopt a Grandparent’ campaign for care home group CHD Living, will lead discussions around the importance of generating positive PR and providing his top tips for doing so.
Heidi said: “The last few months have been incredibly difficult for the care industry, with providers having to quickly adapt their service delivery for the safety of their residents and carers alike. On top of this, much of what has been reported in the media has contributed to increased uncertainty and misunderstanding about care homes and the care sector in general, which seems to have negatively affected enquiries and occupancy levels, and could potentially be damaging to providers.
“At Person Centred Software, we genuinely care about this industry and we wanted to do something to help, so we decided to develop #GladtoCare Awareness Week and, as part of this, to host a webinar offering support and advice to those working in the industry who might need it. We look forward to sharing our expertise with participants, hopefully helping them to move forward at this time of uncertainty with more confidence, and to answering any questions they may have.”
To register to take part in the webinar, care industry professionals should visit https://gladtocare.com/wednesday-webinar/
For more information on #GladtoCare Awareness Week please visit www.gladtocare.com.
To keep up-to-date with the events of #GladtoCare Awareness Week, please follow the #GladtoCare social channels: