LaingBuisson has announced the acquisition of a controlling interest in leading children’s nurseries, care home and homecare provider ratings and reviews website, Good Care Guide.
The acquisition of the stake from My Family Care Limited and United for All Ages Limited builds on LaingBuisson’s strategy to grow its online and offline customer acquisition capabilities.
Henry Elphick, CEO of LaingBuisson, (pictured) said: “We are excited about working with Good Care Guide by investing in a website that offers transparency to the consumer and promotes good care, but also provides insights into what the consumer wants that will enhance our market reports and the advice we give clients.”
Stephen Burke, Director of United for All Ages, added: “Good Care Guide is a pioneering website for families using care for children and older relatives. LaingBuisson’s investment means many more families will use the site to find, rate and review the care they need. With growing demand for childcare and eldercare, this feedback is critical to improving the quality of care, and we look forward to working with LaingBuisson to give families a bigger say.”