Broadcaster, journalist and Royal commentator Jennie Bond brought a regal touch to the launch of Baycroft’s second care home in Chelmsford, Essex.
The home on Molrams Lane in Great Baddow includes a cinema, library, hair salon, spa treatment and activity room, as well as the latest dementia care resident safety technology.
Jennie said: “I helped nurse my mother through extreme dementia for many years; I did not want to confront the issue of moving her into a home and took that decision with enormous resistance, but it was the best thing I could have done. I know it’s hard to part with your homes, but look what a home you come to [at Baycroft].
“Looking around today, there are fantastic facilities, caring staff and new innovations being employed to improve the lifestyle and care of residents.”
Managing Director of Baycroft, Andrew Winstanley, added: “Chelmsford was a natural choice for a Baycroft care home. It’s a beautiful place and people love living here so they want to stay as part of the community as they get older. We are proud to be doing our bit to solve the shortage of care in the town and places are filling quickly.”
Other attendees on the day were the newly appointed Mayor of Chelmsford, Cllr Yvonne Spence, her husband John, the Mayor’s Consort and MP for Chelmsford, Vicky Ford.
When fully occupied, the home will have created 70 new jobs from nurses and dementia care specialists to chefs.