Ideal Carehomes rolls out recruitment campaign to promote career pathways in care

Ideal Carehomes

Ideal Carehomes is running a new campaign to promote social care as a rewarding career and encourage more people in to the sector.

Using the tag line, ‘you come for a job and end up with a career’, the company is promoting the benefits of working in a care environment to draw new workers to the sector, as well as those who are keen to progress through the ranks.

After successfully launching the Ideal Academy training pathways prior to the pandemic, Head of Development and Engagement, Sarah Colling, is keen to attract more people to work in the sector

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She said: “We are running the Recruitment Month in an attempt to dispel the myths of working in a care home and show people who are new to care that there can be a very clear career pathway as well as great job satisfaction and benefits.

“We have so many people who have moved up from Care Assistant all the way through to Home Manager after successful training via our Ideal Academy, and as a growing company opening more care homes, there are always plenty of opportunities for career growth.”

After reports suggesting that many social care workers have considered quitting over the last year, as well as suffering from the aftereffects of working on the frontline during a pandemic, Sarah has made supporting her current staff team her first priority.

She has created a ‘Wellbeing Pathway’, which is available to all members of the team and consists of a 24 hour counselling support line, face to face stress management training, regular mindfulness techniques and advice on nutrition, exercise and ways to reduce stress and improve overall health and wellbeing.

Sarah, who is a finalist at the Yorkshire Great British Care Awards in the Workforce Development category, said: “Being on the frontline through the pandemic has been nothing less than heroic, but our heroes, like many, have suffered with effects on their mental health and wellbeing as a result.  To support our teams, we have launched the Wellbeing Pathway through the Ideal Academy to offer them guidance on where to seek help alongside tips and techniques to improve their mental health and boost morale.

“Our teams have been amazing over the last 18 months looking after our residents and keeping them safe, but in order to look after others, they need to make sure they are looking after themselves, and that’s where the Wellbeing Pathway comes in.”

Tags : Ideal Care HomesRecruitment
Sarah Clarke

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