A new term to categorise the housing with care sector has been announced at today’s Associated Retirement Community Operators (ARCO) Conference in London.
Following a consultation with 600 55-75+ year olds across England, which showed that existing terms were confusing and at times off-putting, the sector has been renamed the Integrated Retirement Community.
ARCO Executive Director, Michael Voges, (pictured) said: “Our research shows that 8 out of 10 older people are interested in housing and care options which will help them to retain their independence, enjoying a fulfilling lifestyle as part of a wider community.
“People want facilities such as cafés and restaurants, optional activities and social links, with care available if they need it. Integrated Retirement Communities provide this choice at a rage of price points but awareness remains low.”
ARCO will be working with members and the wider sector to support the adoption of the new term, including providing a clear toolkit and guide to language as well as infographics to describe the differences.
ARCO has also called on the sector and Government to use the single term.
The What Next? 2021 ARCO Annual Conference is being held today at the Savoy Place in London.