Hertfordshire Council launches care recruitment drive


A campaign to recruit people into care has been launched by Hertfordshire Council.

Good Care Hertfordshire sets out the council’s commitments to boosting recruitment and ensuring the county’s retention of its 29,000 strong workforce.

Iain MacBeath is Director of Adult Care Services at Hertfordshire County Council, said: “Without care practitioners the whole health and social care system will collapse. By investing in our care workforce, we expect to see results down the line, with skilled care practitioners able to deliver high quality care at home to keep people out of hospital. Similarly in care homes, well trained staff will have the skills to deal with a wider range of issues rather than calling 999.”

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Under the initiative, the council pledges to:

  • Pay a competitive wage by paying care organisations enough for them to provide more than the national living wage to their staff
  • Introduce childcare payments to support people with children to work during school holidays
  • Provide real opportunities for training and career progression in the sector

The council estimates that an additional 2,000 care practitioners will be required each year in the county to meet increased demand from the ageing population and to replace those leaving the sector.

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The author Lee Peart

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