More than 1,000 residents with nursing and dementia care needs are being invited by Hallmark Care Homes to enter the Lucky Star competition.
Now in its second year, the festive competition invites residents to make a wish, no matter how big or small and hang it on the Christmas tree within the home.
Managing director Avnish Goyal will review all of the wishes that have been made and will make at least two wishes from each home come true in the new year.
Goyal commented: “All of our residents get Christmas presents from Hallmark on Christmas day, but by getting to know what they would really like to do or have, gives us an opportunity to truly enhance their happiness and make a difference.
“We decided to launch this competition, because we wanted to give our residents an opportunity to have something or to do something they thought they’d never get a chance to do again. It could be anything from seeing their favourite show in the West End, to visiting their place of birth, or a long lost relative. It’s also a great reminiscence activity, particularly for our residents living with dementia.”