A new three-year dementia care strategy was launched by Hallmark Care Homes yesterday at the recently opened Chamberlain Court in Tunbridge Wells.

Developed by Dementia Strategy Consultant David Moore, following extensive consultation with residents, their families and staff, ‘Together’ is part of Hallmark’s vision to become the leading provider of high quality relationship centred care by 2020.

Hallmark Managing Director Avnish Goyal said: “This collaboration delivers the best possible care outcomes for residents leading them to enjoy life to the full as individuals, in happy, comfortable and safe surroundings.”

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The strategy includes the creation of a number of specialist dementia care roles, including nurses, trainers and care co-ordinators.

Hallmark is also introducing its ORCHID award to recognise outstanding relationship centred dementia care.

Avnish added: “Together is about a whole team approach and about getting people to see the vision that we can see. We have talked to the team, relatives and their families and looked at what is working and what isn’t working.

“It’s about how we continue to enhance what we do. We must continue to innovate because life never stands still. It’s about constantly evolving. This is an evolving document.”

Avnish also announced that Alzheimer’s Research UK had been selected as Hallmark’s charity of the year.

Staff will be seeking to raise £25,000 for the charity which will be matched by the business.

Tags : Dementia CareHallmark

The author Lee Peart

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