Government launches next phase of social care recruitment campaign

APPROVED Caroline Dinenage

Minister for Care Caroline Dinenage has announced the launch of the next phase of the government’s adult social care recruitment campaign.

The next phase will run from autumn 2019 to April 2020 with the Department of Health & Social Care calling for support from providers from across the adult social care sector to advertise vacancies and share success stories.

Minister for Care, Caroline Dinenage, said: “The social care sector is crying out for talented care workers with the right values. We’ve seen from the campaign already that there are the right people out there but there is still a huge demand and we must reach out to more people to show them that careers in adult social care can be varied, rewarding and flexible. I’m calling on the social care sector to rally together and lend us their support again to bring to life the true rewards of caring and showcase the qualities needed to do the vast range of diverse jobs in care.”

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The first phase of the campaign has already generated a 14% uplift in clicks on the apply button for care roles on DWP Find a Job and 97% more searches for jobs containing ‘care’ or ‘care worker’.

One in four (26%) care employers surveyed saw an increase in either enquiries, applications, interviews or vacancies filled.

Skills for Care Interim CEO Andy Tilden said : “We fully support DHSC’s adult social care recruitment campaign, and we want every care provider to get involved as closely as they can supporting these critical efforts to find workers with the right values to take on jobs that offer huge professional and personal rewards. The upcoming PR recruitment events offer a great opportunity to speak to potential employees, showing them the flexibility and pride offered by starting a career in our growing sector, so we are confident providers will jump at the chance to get involved.”

If you are a care provider and would like to support the campaign by sharing case studies please contact Over the coming months the DHSC team will also be sharing activity plans and engaging directly with specific members of the sector to help them best showcase the variety of roles in the care industry.


Tags : Recruitment
Lee Peart

The author Lee Peart

1 Comment

  1. I do welcome this further Government Campaign, as there is dire shortage of persons willing to work in the Care Profession.

    When this is coupled with providing good quality care the shortage is even more pronounce, as all care workers are not prepared to provide care that is of good quality and this also extends to some Care Providers Services. Hopefully this is the exception, rather than the rules. But in my voluntary role as a Carer Support Group facilitator I hear some horrendous stories, which even venture into Safeguarding. But on pointing out the safeguarding concerns, the family carers and the persons in need of care are extremely reluctant to raise these as they fear they will lose the care being given, even though it is not of good quality.

    In fact, many have been threatened that the withdrawal of care will be the eventuality and even when mentioned to their Social Workers and the Social Care departments, no action is forthcoming.

    Are we really prepared to accept less than good quality care, as there appears to be a great reluctance to investigate?

    I feel this is mainly down to the lack of care workers who are available and their employers the Care Service Providers to ensure bad quality care is rooted out.

    You may ask where is the CQC, well I feel they are more concerned re-record keeping than they are with actual care delivery. You can receive good quality care with bad records, but also bad care with good quality records.

    The Care Profession is in an extreme Crisis and the provision of substantial funding is a main requirement, not just to stand still, even to the situation in 2009/2010, but the improvements that should have occurred had the funding not been slashed by Austerity.

    We need to ensure the most vulnerable within the UK are looked after with good quality care, but that will cost.

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