Care homes are being targeted by foodservice business Bestway Wholesale as it looks to grow its sales.
Newly appointed head of sales – foodservice Frank Fraser (pictured) will focus on developing contract business with care homes, pub groups, local authorities and education providers along with sales to the independent restaurant, pub, café and hotel markets.
Frank said: “I am incredibly excited about my new role. Bestway has a fantastic opportunity to grow the foodservice side of the business, offering customers a package in terms of both products and service which more than matches our competitors.
“We have a compelling foodservice offer, including our award winning Essentially Catering brand, and we see strong potential to further expand sales across the foodservice sector.”
Frank will report directly to Bestway’s sales director for foodservice and retail Tony Holmes.
Tony said: “Frank has extensive knowledge of the cash and carry and delivered wholesale markets, and is skilled in account management. His appointment is a key element of our continued investment in the growth of our foodservice business.”
Fraser has held a variety of senior roles in the Bestway and Batleys businesses, most recently as sales controller for Scotland.
Bestway is the UK’s largest independent cash and carry wholesale operator.