Euréquip moves from reconnaissance to active sales mode in the UK


Euréquip, which manufactures and distributes a comprehensive range of care home furniture from its home in Northern France, has appointed a full time project manager for the UK.

Julien Potez joins the company two years after it first started researching the UK care home sector, and is already in advanced discussions with 4-5 operators about projects that he hopes will begin this year.

Euréquip is celebrating its 30th anniversary this year, and is hoping to repeat the success it enjoys in France with rising sales in the UK. “We have identified around 50 projects in the UK that we are targeting; 4-5 of those are active right now,” he told Care Home Professional.

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The company manufactures all its own furniture at a factory in Lambres-lez Douai, just South of Calais. This gives it the flexibility to quickly tailor furniture to the individual needs and interior designs of care homes.

“In France, around half of our sales are directly from our catalogue, but half is customised for our clients,” Mr Potez explained. “This is a fantastic selling point for our customers,” he added.

As well as reaching out directly to care home operators, Euréquip also partners with other companies in the design and development of properties including architects, interior designers and developers. “We work directly with our clients, not with distributors, but we also like to be part of the specification and build process with all the specialists involved,” Mr Potez said.

Furniture in the Euréquip catalogue shown to Care Home Professional includes everything for bedrooms, including divan and profiling beds, through to communal areas and dining rooms. The current ranges have some classical French twists that draw inspiration from the days of Louis XVI, alongside cleaner contemporary designs with more of a Scandinavian influence.

The company offers its furniture with a range of different colours, textures, materials and fabrics, Mr Potez said.

Tags : Business DevelopmentEuréquipFurnitureInterior Design

The author Rob Corder

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