New catering business Signature Dining has been set up to exclusively target the care sector.
Established by former managing director of Caterplus, Paul Robottom, is supported by The Genuine Dining Co of Companies, backed by entrepreneur Luke Johnson.
Paul (pictured) said: “As the only exclusive caterer to the senior living and care sectors, we bring a unique knowledge and understanding to a unique set of needs.
“Our vision is to enhance the everyday lives of our customers, by offering a broad range of fresh, home style seasonal menus, cooked from scratch daily.”
Paul said that within the last 18 months there had been a significant shift in the care catering market place, with several key acquisitions of large independent players altering the landscape.
“This has opened a gap for independent companies that understand the importance of a truly personal and attentive approach,” he said.
“What Signature Dining will offer is certainly no ‘meals on wheels’ service – customer want good food cooked and prepared on-site.”
Signature Dining’s business model will be based around using the finest ingredients sourced from British growers, innovative preparation and professional service.