Care UK has scooped two awards in a national awards scheme open to some of the biggest household brands in the country.
The care home provider won the gold award for best innovation in an employer brand and silver for its approach to using digital communication at the 2018 Employer Brand Management Awards.
Leah Queripel, human resources director for Care UK’s Residential Care Services, said: “We know that to attract the right people we have to have a brand that differentiates us from our competitors – one that shows our ethos, compassion and commitment and one that emphasises the investment we put into our training and career development. Over the past three years we’ve done a great deal to develop and refine that approach and winning these awards is a wonderful endorsement and reward for all that hard work.”
The team’s efforts resulted in a 5% increase in direct nursing applications in the space of six months. Employee engagement also improved by 10% compared to the previous year.
Additionally, Care UK saw a dramatic 330% increase in application rates in the first month of the campaign – from an average of 3,500 to more than 15,000 applications. The number of job offers has also doubled in volume every month and continues to do so. The business currently receives around 9,000 job applications per month and offers jobs to only the very best candidates.