Care England and ITN Productions launch Shaping Tomorrow

Professor Martin Green

Care England and ITN Production have teamed up on a news and current affairs style programme exploring the future of health and social care and the challenges facing the sector.

Shaping Tomorrow brings to life how new technology is changing people’s lives and showcases those behind the latest developments.

Professor Martin Green, Chief Executive of Care England, said: “Care England is grateful to ITN Productions for bringing to life the reality of care.  There are so many innovative ideas and packages that our members deliver for those in receipt of their care whatever their needs, whether they are older people or younger adults.  The sector is vibrant, but it is teetering on the brink of collapse if we do not have sufficient funding or leadership from Government.”

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Simon Shelley, Head of Industry News, ITN Productions, added: “ITN Productions has been delighted to partner with Care England to create ‘Shaping Tomorrow’’. We hope this programme will help to inform and enlighten viewers of the importance of the changes needed for our care sector to thrive and be able to take exceptional care of our loves ones. We are extremely pleased with how this programme brings to life the people and innovations that are thriving to push this sector forward.”

The programme features the first care home in England to have its own children’s nursery (see First of its kind care home nursery opens its doors), as well as Abbeyfield Society’s Breath of Fresh Air campaign and highlights innovations by Adept Telecoms Plc, Audley Retirement, NHS Sutton, Sekoia and Tunstall Care.

Shaping Tomorrow will form part of an extensive communications campaign featuring industry partners, as well as relevant journalists, writers and bloggers.

Tags : Best practiceCare EnglandInnovation

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