A new badge launches today as a unifying symbol of pride for Britain’s 9 million social care champions and to raise money for care related causes.
The founding members of the CARE badge community interest company (CIC), Care England and everyLIFE Technologies, will launch the new initiative at the Residential & Home Care Show at London’s ExCeL.
Professor Martin Green, Chief Executive of Care England, said: “The CARE badge is an eye-catching and powerful symbol of pride in the quality of care so many deliver across the UK every day. I shall be wearing my CARE badge with pride and I sincerely hope all of you will get a CARE badge and raise the profile of care.”
This new initiative calls on the UK’s business leaders to buy the £1 CARE badges and distribute them for FREE to their employees and customers in a visible display of support for the 1 in 4 of the UK population that is either providing or receiving care outside of a hospital environment every day.
More than 34,300 CARE badges have been sold during a three-week soft launch with a further 42,000 badge enquiries awaiting restocking.
Leading care home operator HC-One, alone, has ordered 14,500 badges to recognise and celebrate its carers.
All of the profits from CARE badge sales go to care-related causes and charities selected by care workers and carers.
CARE badge CIC has, meanwhile, appointed Liz Jones of the National Care Forum as a director of the company.