Bupa – older woman on tablet

Bupa is seeking to boost care home innovation through a new programme targeted at business start-ups.

The Bupa B Table scheme is inviting idea pitches from businesses to help support older people in care homes or independent living environments.

Joan Elliott, Managing Director for Bupa Care Homes in the UK, said: “The wellbeing of our residents and colleagues is our priority. Being at the forefront of innovation will help us find new ideas which could benefit the thousands of residents we care for. This is a great opportunity for budding entrepreneurs to develop their businesses, while benefiting the lives of older people across the world.”

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Successful applicants to the programme will be mentored by senior Bupa business leaders and technology experts as well as securing access to the care provider’s facilities and potential funding.

Once developed, the ideas will be piloted in Bupa care homes in the UK, Australia and New Zealand.

The scheme is run by Bupa’s Customer Lab, which was established last year to explore new ways of delivering high quality, comprehensive health and care services which meet customer needs, by harnessing digital technology.

Applications to the scheme are open until 18 April 2018. Entries will be shortlisted during May, before finalists are invited to pitch to a panel of Bupa’s experts this summer.

For more information or to apply, visit

Tags : Best practiceBupaInnovation
Lee Peart

The author Lee Peart

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