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BREAKING NEWS: Government launches national social care recruitment campaign

Make a difference

A new national adult social care recruitment campaign has been launched by the government to attract more staff to the sector amidst the COVID-19 crisis.

The ‘Care for others. Make a difference campaign’, which incorporates the new CARE social care brand, was launched today by Health and Social Care Secretary Matt Hancock and Care Minister Helen Whately.

Mr Hancock said: “During these unprecedented times we are all grateful to the huge number of social care workers working day and night to provide quality care to the most vulnerable in our society.

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“The whole country wants to thank the 1.5m of you for your inspirational and tireless work. I want this campaign to reignite the search for people with a zest for caring and protecting our most vulnerable to step forward to join them.”

The Department of Health and Social Care is inviting care providers and recruitment agencies to list their vacancies on the campaign’s website at: www.everydayisdifferent.com

Job boards, including Indeed, Monster, Reed, Totaljobs Group and TARGETJobs, have also pledged to support the campaign.

Skills for Care has worked with the government to make rapid online induction training accessible as part of the drive. This free service includes key elements of the Care Certificate and provides good practice resources and support for social care professionals to help the sector meet the challenge of COVID-19.

Over 7,000 retired nurses have responded to the call to return to work as the government has sought to attract former professionals back into the sector as part of its national action plan.

The government is aiming to attract 8,000 former social care workers back into the sector under the plan, with over a 1,000 having expressed an interest in doing so.

Professor Martin Green OBE, Chief of Care England, said: “There are thousands of people who are kind, skilled and dedicated and who have the necessary values and qualities to become part of the social care workforce.

“Social care transforms lives and enables people to live well. The satisfaction and rewards of delivering social care are incalculable and we hope that there will be many people who will come into the social care workforce a satisfying and rewarding career.”

The launch of the campaign comes as the nation once again prepares to recognise the heroic efforts of social care staff and other key workers in the weekly Clap for our Carers event.

Care homes up and down the country are marking the event by thanking their care teams.

South coast provider Colten Care has posted a short film on You Tube of footage of residents and staff at its 21 homes marking the event, which you can see by clicking here.

Tags : Recruitment
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The author Lee Peart

6 Comments

  1. I work in a care home for minimum wage long 12 hour shifts with no care to the staff from management and owners. I have seen new staff come and go over the years,,why work for that pay under those conditions..if I wasn’t a couple of years off retirement and at my age find it hard to get a job…I wouldn’t stay in this hard thankless underpaid under valued job..and I expect a lot more who can will be heading for the door after this covid 19 crisis..because when it does die down we will be swept under the carpet again…….

  2. It is good that the Government have brought back their ‘Every Day is Different’ campaign to do something to improve the recruitment of care workers into the Care Profession.

    However, it would have been even better if they had also improve other matters relating to the Care Profession, but Matt Hancock appears to not wish to do this hence is response to SNP Shadow Health Secretary Dr Philippa Whitford MP when she urged Matt Hancock to roll-out the Real Living Wage to all care workers – like has been the case in Scotland for many years – and reverse the 20% cut to public health funding imposed by the Tories in 2015.

    In his response, Matt Hancock said that health care workers already receive the living wage – lower than the Real Living Wage – and completely failed to address Dr Whitford’s point on reversing cuts.

    This proves where the Government really is and it is not with Care Workers in the Care Profession.

    The issues concerned are put in more detail in my promotion for my petition, Solve the crisis in Social Care, which can be seen below

    I also have a petition, Solve the crisis in Social Care.

    So, please could you consider the following

    You may be wondering why I am promoting this petition as we are in the Coronavirus, COVID 19 crisis and certainly now that Social Care is appearing to have some signs of recognition.

    It is because of this recognition and I do appreciate the Government is concentrating on COVID 19, and my thoughts are with Boris Johnson and his family and other families in similar positions, but Social Care has been forgotten for many years and certainly with regards to funding.

    I have been involved with Social Care, be it with regards to family or on a wider basis for over some 40 years and funding was always an issue and the last 10 years has made the situation much worse.

    So, the recognition is an impetus on which to build and to ensure the recognition continues when COVID 19 has been overcome.

    Also see the post on my blog, Carer Voice, where Matt Hancock has refused to pay Carers the Real Living Wage

    https://carervoice.wordpress.com/2020/04/23/matt-hancock-refuses-to-commit-to-paying-care-workers-the-real-living-wage/

    So here is how I am currently promoting the petition.

    As I am very concerned about Social Care could I also introduce you to my latest Petition, ‘Solve the crisis in Social Care’.

    https://you.38degrees.org.uk/petitions/solve-the-crisis-in-social-care

    We all have reasons for reaching out and some of mine are mentioned below

    • With the Government, Social Care is the forgotten service and Yes, the Government as plenty to deal with currently, but more should have been done for Social Care well before the COVID 19 situation.
    • This section of care has been devoid of enough money for far too long and austerity measures only compounded this.
    • The starting salary for all care workers should be, at least the Real Living Wage and not, as currently the National Living Wage or for some under 25 years The Minimum Wage.
    • The rate of pay is abysmal when compared to the responsibilities they undertake.

    It is not just the rate of pay, but many others including

    • Conditions of Service
    • Travel Expenses
    • Sick Pay schemes

    My own family and many other families rely on Social Care to help us look after our relatives who have major needs relating to care.

    We all have, over the years, done what we can to help manage these needs of our relatives, but there comes a time when the needs exceed what we ourselves can realistically deliver, hence our, now, reliance on Social Care and without it our relatives needs will not be met.

    Lack of funding for Social Care is a major problem and this leads to

    1. not only insufficient funding for all forms of Social Care
    2. a lack of people wishing to come into the profession due to the abysmal rate of pay
    3. partly causing a lack of quality of care being delivered in some areas and other problems
    4. causing stress and exhaustion for family members providing care to their relatives, due to the lack of Social Care

    If the crisis in Social Care is not met, this will then increase the crisis in health.

    Please could you see if you could show your support by signing this petition and then sharing it wherever you can.
    . https://you.38degrees.org.uk/petitions/solve-the-crisis-in-social-care

    For more information I refer you to my web page

    https://carervoice.wordpress.com/petition-solve-the-crisis-in-social-care/

    It goes without saying that I am greatly disappointed with the latest Budget, not even the miserly £1 or £1.5 billion promised by Boris, but unfortunately this is how it is for Social Care and those in need of Social Care.

    It is what we have come to accept, but not without question and challenge and the Coronavirus Pandemic is making Social Care even more important
    .
    However, the Government as shown their contempt for Social Care by suspending the Care Act 2014 some weeks ago, rather than providing increased funding to Local Authorities so they can, not only maintain current Social Care levels, which are really well below than required, but increase the level of Social Care to what is really required
    .
    You will never know when you maybe in need of Social Care, so please support Social Care, before it is too late

    https://you.38degrees.org.uk/petitions/solve-the-crisis-in-social-care

    Thank you

    Chris

    #care #socialcare #crisis

  3. Good afternoon Care Home Professional.
    I wish to know if it is the right time to apply for employment at your HR office,
    if so to whom and where.
    Kind regards
    Marie

  4. It is good that the Government have brought back their ‘Every Day is Different’ campaign to do something to improve the recruitment of care workers into the Care Profession.

    However, it would have been even better if they had also improve other matters relating to the Care Profession, but Matt Hancock appears to not wish to do this hence is response to SNP Shadow Health Secretary Dr Philippa Whitford MP when she urged Matt Hancock to roll-out the Real Living Wage to all care workers – like has been the case in Scotland for many years – and reverse the 20% cut to public health funding imposed by the Tories in 2015.

    In his response, Matt Hancock said that health care workers already receive the living wage – lower than the Real Living Wage – and completely failed to address Dr Whitford’s point on reversing cuts.

    This proves where the Government really is and it is not with Care Workers in the Care Profession.

    The issues concerned are put in more detail in my promotion for my petition, Solve the crisis in Social Care, which can be seen below

    I also have a petition, Solve the crisis in Social Care.

    So, please could you consider the following

    You may be wondering why I am promoting this petition as we are in the Coronavirus, COVID 19 crisis and certainly now that Social Care is appearing to have some signs of recognition.

    It is because of this recognition and I do appreciate the Government is concentrating on COVID 19, and my thoughts are with Boris Johnson and his family and other families in similar positions, but Social Care has been forgotten for many years and certainly with regards to funding.

    I have been involved with Social Care, be it with regards to family or on a wider basis for over some 40 years and funding was always an issue and the last 10 years has made the situation much worse.

    So, the recognition is an impetus on which to build and to ensure the recognition continues when COVID 19 has been overcome.

    Also see the post on my blog, Carer Voice, where Matt Hancock has refused to pay Carers the Real Living Wage

    https://carervoice.wordpress.com/2020/04/23/matt-hancock-refuses-to-commit-to-paying-care-workers-the-real-living-wage/

    So here is how I am currently promoting the petition.

    As I am very concerned about Social Care could I also introduce you to my latest Petition, ‘Solve the crisis in Social Care’.

    https://you.38degrees.org.uk/petitions/solve-the-crisis-in-social-care

    We all have reasons for reaching out and some of mine are mentioned below

    • With the Government, Social Care is the forgotten service and Yes, the Government as plenty to deal with currently, but more should have been done for Social Care well before the COVID 19 situation.
    • This section of care has been devoid of enough money for far too long and austerity measures only compounded this.
    • The starting salary for all care workers should be, at least the Real Living Wage and not, as currently the National Living Wage or for some under 25 years The Minimum Wage.
    • The rate of pay is abysmal when compared to the responsibilities they undertake.

    It is not just the rate of pay, but many others including

    • Conditions of Service
    • Travel Expenses
    • Sick Pay schemes

    My own family and many other families rely on Social Care to help us look after our relatives who have major needs relating to care.

    We all have, over the years, done what we can to help manage these needs of our relatives, but there comes a time when the needs exceed what we ourselves can realistically deliver, hence our, now, reliance on Social Care and without it our relatives needs will not be met.

    Lack of funding for Social Care is a major problem and this leads to

    1. not only insufficient funding for all forms of Social Care
    2. a lack of people wishing to come into the profession due to the abysmal rate of pay
    3. partly causing a lack of quality of care being delivered in some areas and other problems
    4. causing stress and exhaustion for family members providing care to their relatives, due to the lack of Social Care

    If the crisis in Social Care is not met, this will then increase the crisis in health.

    Please could you see if you could show your support by signing this petition and then sharing it wherever you can.
    . https://you.38degrees.org.uk/petitions/solve-the-crisis-in-social-care

    For more information I refer you to my web page

    https://carervoice.wordpress.com/petition-solve-the-crisis-in-social-care/

    It goes without saying that I am greatly disappointed with the latest Budget, not even the miserly £1 or £1.5 billion promised by Boris, but unfortunately this is how it is for Social Care and those in need of Social Care.

    It is what we have come to accept, but not without question and challenge and the Coronavirus Pandemic is making Social Care even more important
    .
    However, the Government as shown their contempt for Social Care by suspending the Care Act 2014 some weeks ago, rather than providing increased funding to Local Authorities so they can, not only maintain current Social Care levels, which are really well below than required, but increase the level of Social Care to what is really required
    .
    You will never know when you maybe in need of Social Care, so please support Social Care, before it is too late

    https://you.38degrees.org.uk/petitions/solve-the-crisis-in-social-care

    Thank you

    Chris

    #care #socialcare #crisis

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