A new national adult social care recruitment campaign has been launched by the government to attract more staff to the sector amidst the COVID-19 crisis.
The ‘Care for others. Make a difference campaign’, which incorporates the new CARE social care brand, was launched today by Health and Social Care Secretary Matt Hancock and Care Minister Helen Whately.
Mr Hancock said: “During these unprecedented times we are all grateful to the huge number of social care workers working day and night to provide quality care to the most vulnerable in our society.
“The whole country wants to thank the 1.5m of you for your inspirational and tireless work. I want this campaign to reignite the search for people with a zest for caring and protecting our most vulnerable to step forward to join them.”
The Department of Health and Social Care is inviting care providers and recruitment agencies to list their vacancies on the campaign’s website at: www.everydayisdifferent.com
Job boards, including Indeed, Monster, Reed, Totaljobs Group and TARGETJobs, have also pledged to support the campaign.
Skills for Care has worked with the government to make rapid online induction training accessible as part of the drive. This free service includes key elements of the Care Certificate and provides good practice resources and support for social care professionals to help the sector meet the challenge of COVID-19.
Over 7,000 retired nurses have responded to the call to return to work as the government has sought to attract former professionals back into the sector as part of its national action plan.
The government is aiming to attract 8,000 former social care workers back into the sector under the plan, with over a 1,000 having expressed an interest in doing so.
Professor Martin Green OBE, Chief of Care England, said: “There are thousands of people who are kind, skilled and dedicated and who have the necessary values and qualities to become part of the social care workforce.
“Social care transforms lives and enables people to live well. The satisfaction and rewards of delivering social care are incalculable and we hope that there will be many people who will come into the social care workforce a satisfying and rewarding career.”
The launch of the campaign comes as the nation once again prepares to recognise the heroic efforts of social care staff and other key workers in the weekly Clap for our Carers event.
Care homes up and down the country are marking the event by thanking their care teams.
South coast provider Colten Care has posted a short film on You Tube of footage of residents and staff at its 21 homes marking the event, which you can see by clicking here.