Hallmark Care Homes’ founder and chairman, Avnish Goyal, and his wife, Anita, have been appointed Alzheimer’s Society Ambassadors.
The couple marked their appointments by backing the charity’s Emergency Appeal which is raising funds to support its Dementia Connect support line that has seen a 600% increase in calls since the onset of the coronavirus crisis.
Avnish said: “The coronavirus outbreak will result in people with dementia becoming cut off from society, with some unable to carry out everyday tasks such as eating and washing and having to give up doing the things they enjoy. This is why we’re committed to doing everything we can to ensure people affected by dementia are seen as a priority by the government, the research community and across society both now and in the future.”
Welcoming the support of Avnish and Anita, Kate Lee, CEO at Alzheimer’s Society, added: “Not only are people affected by dementia finding things particularly tough at the moment, but we know the social care sector is under even more pressure to care for and support the most vulnerable in our society. We are hearing daily from families struggling to explain what’s going on and carers unable to visit vulnerable people in person.
“With support from Avnish and Anita and their experience in the sector, we can make sure that we are there for everyone affected by the condition and can help provide much-needed information and support in these unprecedented times, but we can’t do this without urgent donations.”
Alzheimer’s Society’s Dementia Connect support line 0333 150 3456 provides information and practical measures for people affected by dementia around the coronavirus and directs people towards other reliable sources. For up to date information, services and practical measures people can take to protect people with dementia during the coronavirus crisis, please visit alzheimers.org.uk