Anchor sees growing business opportunity in multi-generation care villages

Anchor Board, LondonPicture by Vicky Matthers iconphotomedia

Anchor’s chief executive has identified a trend for two generations of the same family – both of which are well above retirement age – moving into retirement communities with care facilities.

A report in today’s The Times reveals that people over 70 or even over 80, are moving into the same retirement and care villages as their parents.

The population’s ever-rising life-expectancy means it is increasingly common for parents and children to both be alive after the younger generation is well into retirement.

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Care villages might turn this into a business opportunity by helping families to stay together, potentially reducing the costs of residential or nursing care.

Jane Ashcroft (pictrued), chief executive of not for profit operator Anchor, says she is aware of at least four sets of parents with elderly children who now live in the same care village.

Tags : AnchorBoomersCare VillageRetirement Village
Rob Corder

The author Rob Corder

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