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2021 LEADERS IN CARE AWARDS SHORTLIST: CARE HOME BUSINESS INITIATIVE OF THE YEAR (SPONSORED BY BEAUCARE)

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This award recognises providers who have come up creative ways to support staff and improve outcomes for individuals over the past year. Examples of award-winning business initiatives covering areas such as staff training and development and increasing residents’ well-being.

We are delighted to announce that the 2021 shortlist includes the following names:

Wellburn Care Homes – We Care Badge

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In 2020, during the height of the pandemic, Wellburn Care Homes created and launched the We Care badge campaign. Created as a symbol of appreciation for the hundreds and thousands of people working in the care sector nationwide, who continued to support our most vulnerable, during the COVID-19 pandemic. Wellburn felt that public sentiment and focus was leaning heavily towards the NHS and that the care sector was being overlooked. All of its staff were living a daily nightmare, just the same as every care worker was up and down the land. More than ever, Wellburn felt their staff’s dedication, commitment, and loyalty, shouldn’t be slipping under the radar – for this reason, they created a bright, bold and symbolic badge, which conveys three important messages with its graphic patterns. The aim of the campaign was to let each and every person working in care homes and the care sector know just how much they’re appreciated. Wellburn wanted people working in the care sector to wear the badge with pride, and for those who didn’t, to buy the badge as a way of showing their appreciation and support. The We Care campaign was a total success. Ultimately it ended up raising thousands of pounds for the Care Workers’ Charity.

Morris Care – Time is Precious

In a year when COVID-19 put the care sector under pressures never seen before, Morris Care took a huge leap of faith and significant investment to help increase time with residents for its staff. It embraced a raft of new technology, in a sector not known for doing so, to help improve quality of care, benefit residents and staff and aid the running of its six care homes. Its Digital Transformation Programme, which it has called its Time is Precious initiative, reduced time-consuming paperwork, produced greater efficiency and safeguards, improved governance and drove quality improvements in care delivery. The changes involved 550 staff and represented a significant investment for the family-owned business, which bought systems from care sector suppliers which it tailored to fit its ethos. It purchased computers, laptops and smart phones, appointed a Digital Transformation Manager, provided training and undertook moving all current information onto the digital platform.

This was no mean feat. Care Plans for residents, for example, were transcribed onto the system or scanned and uploaded, over 50,000 pages in total. Morris Care’s leap of faith in digitalisation has provided lasting benefits for residents and staff and improved governance and efficiency. It plans to continue to develop the programme in its drive to give the best care possible.

Majesticare – Continue Being Me

Majesticare’s ability to accept and encourage individual differences is what sets them apart from their competitors. Whether it be a resident, a staff member or someone who is part of the wider Majesticare Community, Majesticare encourages them to be themselves – they don’t want a ‘normal’ one size fits all strategy and delivery. They want people to embrace what makes them even if this requires a little more effort on their part. Majesticare has created ‘Continue Being Me’ which is a unique overarching lifestyle framework and person focused approach to allow everyone to continue being ‘me’ by continuation of their preferred lifestyle, within an overall structure of planned activity. This relates to residents, staff and the wider Majesticare Family and is under pinned by their company vision​ and values. The programme closely interlinks essential company practices such as recruitment and dementia strategy, becoming an overarching model of ‘whole person’ quality inclusive care delivery. It evidences a shift from task to culture, showing innovation and consistently improved life quality. It is based upon both life history and the wishes of the individual in the moment. It is inclusive of all (relatives, staff, visitors, local communities, residents). ​

Stow Healthcare – Maple Memory Centre

Stow Healthcare has never been a company to shy away from a challenge.  In July 2020, as they came out of the first wave of the pandemic, they started the construction of a 13 bed extension at the twice Outstanding rated Brandon Park Nursing Home.  This new first floor extension, together with an existing refurbished ground floor 12 bedded wing, was to form the new ‘Maple Memory Centre at Brandon Park’.  Constructed over 9 months, the centre is dedicated solely to memory care provision and uses Montessori principles, which are based on the ‘procedural learning system’.  Their ambition was to create a progressive model for dementia care and to lead provision in East Anglia; they wanted to create an environment very unlike that which they could see around them where people living with dementia were living without opportunities, without risk and without any reason to get up each morning. As a provider where 50% of their homes are actively focused on supporting residents living with dementia, they saw there was a gap in the market for a new type of memory care, so far adopted by only a small number of homes in the UK. Their next step is to formally review progress of family members in the home and to start to consider whether they can adopt a full roll out of the concept across the home, and indeed across their other locations.

Signature Senior Lifestyle – Knickerbocker Glory Challenge

A varied activity programme and active social calendar has always been central to Signature Senior Lifestyle’s ethos of providing exceptional holistic care for its residents. However, COVID-19 and the associated restrictions over the past 12 months have meant the group has had to innovate to ensure it can continue to meet these goals. Through the use of new technology and creative ideas, Signature has delivered a number of firsts for the sector. This included hosting a Knickerbocker Glory Challenge for residents on Facebook Live with MasterChef 2016 winner Jane Devonshire, understood to be the first time an operator used the social media platform this way. Enthusiastic residents and carers joined in as Jane Devonshire constructed the perfect Knickerbocker Glory dessert from her home, before choosing winners from each respective care home.  The fun initiative was split into three live sessions, which were thoroughly enjoyed by all and collectively achieved over 6,500 views on Facebook and appeared on 45,000 timelines, mirroring a wider societal increase in social media usage during the period of lockdown.

Tickets and tables are now available for the Leaders in Care Awards can be booked HERE.

Any companies interested in commercial opportunities surrounding the Leaders in Care Awards should contact:

Josh Waddell
0203 176 5458
josh.waddell@itppromedia.com

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The author Lee Peart

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