Wynbrook restructures to highlight its strength in care home construction

7th Jan 2016
PHOTO CREDIT SHOULD READ: MATTHEW PAGE
Wynbrook Homes,  Field Book House 82 Grantham Rd, Radcliffe on Trent, Nottingham NG12 2HY
For piece about the firm which is going in the biz mag.. this company builds care homes.
Pictured: MD Mike Day and Steve Day - director(chequered shirt).7th Jan 2016 PHOTO CREDIT SHOULD READ: MATTHEW PAGE Wynbrook Homes, Field Book House 82 Grantham Rd, Radcliffe on Trent, Nottingham NG12 2HY For piece about the firm which is going in the biz mag.. this company builds care homes. Pictured: MD Mike Day and Steve Day – director(chequered shirt).

Nottingham based care home builder Wynbrook is marking its 30th anniversary with a corporate overhaul that will include a re-branding of its identity and an upgrade to its online presence.

The property development company started life as a residential builder back in 1986, expanded into the apartment sector in the 1990’s and has now developed its niche building care homes.

The company is run by brothers Mike and Steve Day (pictured above) and recently became a third generation business when Mike’s son Edward and Steve’s son Ryan came on board. They work as a contracts surveyor and site manager respectively.

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Managing director, Mike Day says the re-branding is the final stage in a corporate restructuring that will create three distinct divisions.

“It has taken a long time to build the company to the size and reputation we have both locally and regionally. Our previous names Wynbrook Homes and Wynbrook Design and Build created lots of confusion as Homes was supposed to represent our expertise in the residential market not the care home market, and design and build was supposed to represent that fact we can design and build, and our care home expertise had no identity at all!  As you can see – very confusing,” he explains.

The new brand identity will see the company operate as three distinct divisions – Wynbrook Design and Build, Wynbrook Care Home Build and Wynbrook Homes. It’s a move the company believes will help them communicate better with each market sector and create a better understanding of its expertise.

Wynbrook has a full order book for the next two years, which should mean it will break through the £10 million barrier in 2016 – a £2.5 million increase on 2015.

In the last five years Wynbrook Care Home Build has built 12 new nursing homes in the East Midlands and are on site at another four at the moment. Current projects include a 44-bed care home, in Wollaton, a 78-bed care home in Derby, an 88-bed care home in Melton Mowbray and a 66-bed care home in Worcester. It also has a planning application in place for a new 85-bed care home in Stamford with 21 assisted living apartments which will be determined this month.

Wynbrook attributes its achievements to the good relationships it has built with clients and funders.  The company currently employs 12 staff, works with around 50-60 contractors, and places a high importance on retaining talent and well-respected contractors.

Construction director, Steve Day added, “We have been very careful of who we work for and the kind of projects we take on.  All of the care homes we have built have been individually designed and developed to the client’s specifications and requirements.”

The future trend within the industry is to build more ‘care complexes’ as opposed to care homes and Wynbrook Care Home Build believes it is at the forefront of exploring those possibilities.

This is likely to mean a move into assisted living residences alongside care homes. “We are looking at schemes that are going to involve assisted living as well as care homes. With an ageing population, the demand for care will continually grow. The challenge will be to ensure that demand continues to be met a in a manner which suits the needs of those requiring care. This means maintaining build quality and design standards as well as ensuring high class facilities and resident care are provided,” says Mike Day.

“We have already seen that assisted living complexes are growing in popularity. Each resident gets to remain living fairly independently, but without feeling isolated and alone. They can enjoy living in a community that provides many home-from-home comforts and other leisure facilities such as cafes, bars, dining areas, self prep kitchens, laundry areas, cinemas and music rooms and yet care and support is close by if needed.

“We are excited about the projects we have in the pipeline which are all with existing clients. We are also looking at opportunities to develop sites ourselves in the nursing home sector,” he concludes.

Wynbrook Ltd

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