WCS Care boss ‘makes a difference’

WCS Care chief executive Christine Asbury has been recognised for ‘making a difference’ at the 3rd Sector Care Awards.

The award honours ‘an outstanding chief executive who has demonstrated effective leadership which has significantly influenced outcomes for people who use their services, their families and the staff’’.

Christine said: “We’re delighted that our approach to leadership in care is really making a difference to the lives of the people who live in a WCS Care home, so that every day is a day well lived.

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“Everyone has a responsibility for the culture and reputation of our homes, so the award is recognition for the whole team, who have embraced and helped develop many of the innovations we’ve brought in – after all, you can’t be a leader if no one’s prepared to follow.”

Under Christine’s leadership, WCS Care has become the first care home group in England to have five homes recognised as ‘outstanding’ by the Care Quality Commission, and has begun a significant investment, redevelopment, and new build programme across its homes.

Christine introduced four key values at the charity – ‘play’, ‘be there’, ‘make someone’s day’ and ‘choose your attitude’, training every one of the 700-plus team members in these fundamental principles herself.

In addition, she’s introduced the Oomph! exercise programme and MyChoicePad communication tool, which opened new ways of communicating for a number of residents who needed a voice.

Judges were particularly impressed with Christine’s ‘bedside to boardroom’ approach to leadership – it’s not unusual to find her working a shift as a carer, housekeeper, or laundry assistant, which helps her understand what needs to change and develop from the ground up.

Ed Russell, director of innovation and delivery, came runner-up in the ‘leadership’ category, which celebrates someone that has ‘demonstrated outstanding leadership which has significantly contributed to care and service excellence within a culture that puts people and quality first’.

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