The first video channel dedicated to helping care home beds fill beds faster through PR and marketing techniques has been launched by a specialist PR agency.
The YouTube channel features 14 videos providing care and nursing home owners and senior managers vital PR and marketing tips on how to get more enquiries from prospective customers, particularly self-funders.
“I’m glad to say this is the first YouTube channel of its kind – it’s aimed purely and simply on providing tons of free useful advice and tips on how care homes can reach more of their target audience, particularly private pay families looking for care for their loved one,” said Adam James, founder of Springup PR, which has won international awards for its PR and marketing campaigns for care providers.
“Everyone who works in care knows of the terrific work so many homes and their staff do – but desperately few care homes make sure they ‘get the word out there’ to their target audiences and families to celebrate and promote the care they provide, and so proactively seek more enquiries from families. A mailshot here and there may be useful. But it’s not a long-term results-driven strategy?
“For example, we advise care homes to secure at least 10 pieces of positive regional exposure per year in order to help ensure that local audiences always have their care home front of mind. One of our videos shows a real-life successful example of how to pitch a story to journalists, and how to guarantee ongoing positive media coverage for your home. If any care or nursing home wants to watch free videos demonstrating implementable ideas on how they can get more enquiries, they now have the resource.”
The “Fill Care Home Beds Faster Through PR and Marketing” channel is available at:
More details on Springup PR: