Care homes battling for self-funding residents are adding to a growing list of perks with digital TV subscription packages in day rooms and bedrooms.
Market-leader Sky is taking its service one step further by working in partnership with Oomph! to create activities for the elderly based around its television shows.
Oomph!, which stands for Our Organisation Makes People Happy, works with care home activity staff to create exercises and games designed to improve people’s wellbeing.
The non-profit company, which has received financial backing from the National Lottery and a slew of private partners, works with Sky to create activities such as sports days, quiz nights, cookery, and themed musical and movie nights – all based around television shows.
“We train activity coordinators at care homes to use content like sport, films and musicals as a part of the wellbeing programmes they provide,” explained James Tweddle, Sky Business sales director.
Sky offers specific packages for care homes that include its premium sport and movies bundles. The Sky Lounge Package for dayrooms or cinemas is £299, and its In-Room Package is £40 per month. Standard Sky boxes are free, but its HD boxes are £55.