A seafront mural is bringing back fond Blackpool memories for residents of a Lancashire care home.
The mural wallpaper decorates the lounge of Townfield & Coach House specialist care home for people living with dementia in Great Harwood.
Home owner John Timmins of Townfield Care said: “We are always improving the living environment at our care homes. Our plan is to take guidance from the research of University of Stirling to design the home in a more dementia friendly way. By using colour-coded décor and furnishings, we can help our residents to distinguish between different areas and to feel at home in spaces they use regularly.”
The eye catching wallpaper was designed, printed an installed by Scott Dawson Advertising, a full-service marketing agency based in Burnley.
John added: “We spotted a tweet from Scott Dawson Advertising in Burnley about full scale image wallpaper they’d produced for their very own Jesse McClure room at their Burnley HQ. I thought they could help us to create a completely different feel within our upstairs lounge so gave Murray a call.
“We chose a Blackpool seafront image for our wallpaper as many of our residents are of the generation that visited the seaside resort on their annual holidays.
John said the reaction of residents to the ‘Blackpool wall’ had been “fantastic” and provided a great talking point.
“It’s helping our staff to really engage residents in sharing their memories of visiting Blackpool,” John added.
“There’s lots going on in the picture – from families playing together and donkeys on the beach, to the pier and the iconic Blackpool Tower – which helps it to also work as a calming distraction tool our staff can use if any residents become agitated.”
Townfield Care is run by John and his brother Michael. It also operates Sherwood House, a small residential home for the elderly in Rishton, and an expanding home care service throughout Hyndburn, Ribble Valley and Rossendale.