Research by consumer watchdog Which? shows social care for the elderly must be a top priority for the next government.
The Consumer Agenda for Government urges all parties to address critical consumer issues which are of great concern to the public.
Peter Vicary-Smith, Which? CEO, said: “The next government must take this opportunity to address the issues that matter most to the public, committing to reforming essential markets so that they work better for customers.
“Only then will it maintain consumer confidence and ensure a thriving economy as Britain prepares to leave the European Union.”
Two thirds (65%) of people polled said elderly social care should be a top priority for the next government.
Which? called for action to improve people’s experience of care homes, including tackling any breaches of consumer law such as unfair fees and charges of poor complaint handling.
More than a fifth of those consulted (21%) said the government should prioritise people having enough savings for their retirement.
Unsurprisingly, providing better elderly care was more of a priority for older people conducted.
Eight in ten of the over 65s (83%) said it should be top issue compared with just 47% of those aged between 25 and 34, and 44% of 18-24 year olds.