Renaissance Baths, a British manufacturer of baths and shower trays for domestic and care home bathrooms, believes that the current devaluing of the pound against other world currencies will give it a commercial edge over foreign-made products.
The pound has plunged by over 10% against the euro and the dollar in recent weeks as fears and then the reality of Brexit hit.
Renaissance Baths faces competition from low quality Polish baths priced at just 38 euros pouring into the UK.
Its response has been to broaden its range with more technical bath products aimed at the care sector, including its best-selling height-adjustable Excel 600 model.
“Specialist baths are more advanced and less exposed to competition from cheap overseas manufacturers,” said Paul Lindley, sales director for Renaissance Baths.
“The weak pound won’t hurt exports either,” he added.