Leading communications agency PLMR has been honoured for its work in defending the reputation of an independent care provider.
The PR company won the Best Issues Management Award at the 2017 CorpComms Awards in London for their project with Bowden Derra Park, a family run supported living service in Cornwall.
Nathan Hollow, Head of Health and Social Care at PLMR, said: “This is a huge achievement for PLMR, and further underlines our expertise advising health and social care providers on their communications. This is a complex sector that often faces aggressive, emotional and unfair media inquisition, which is why our ethos is always fight for our clients and add real value to their organisation.
“Our project with Bowden Derra Park shows that even the smallest organisations can benefit from external communications support, and we’re hugely proud to have supported a well-loved provider to overcome the excessive and unfair challenges they faced.”
Bowden Derra Park brought in PLMR to reassure staff, residents and families, following an aggressive safeguarding investigation by Cornwall Council that sparked front page news in the local community.
PLMR worked quickly to defend the home’s reputation in the local media and galvanise the support of families and the local MP, with PLMR taking a proactive approach that shaped the narrative of a ‘David vs Goliath’ battle between the provider and council.
Jonathan Steed, Registered Manager of Bowden Derra Park, said: “PLMR’s support was invaluable. Everyone pays attention to the local press here, so our reputation is vital to maintaining the confidence of the local community.
“PLMR understood the scale of what was at stake. Their advice was spot on, and the work was executed superbly. Our voice was heard, we demonstrated the great care we provide, and that we had the support of everyone from families to the local MP.
“As a result of PLMR’s involvement, the council stepped back. We maintained the confidence and support of service users and families throughout a difficult period. Staff remain proud to work here, and the local community continues to support us. We are so grateful for everything PLMR did for us.”
PLMR’s Head of Health and Social Care, Nathan Hollow, was also shortlisted in the ‘Young Achiever’ category and the business was a finalist for Best Digital Campaign, for its work to achieve a Government u-turn on standards required to teach in an early years setting.