LaingBuisson launches care home consumer service

Henry ElphickHenry Elphick

Leading healthcare market intelligence provider LaingBuisson has announced the launch of its new care home advisor consumer service.

Endorsed by Age UK, Independent Age and Care England, CareHomeAdvisor is a consumer website which informs people which care homes provide the best quality care.

CEO of LaingBuisson, Henry Elphick said: “We wanted to develop something that was as arms-length and as objective as possible and that approach means we have the broad support of Age UK, Independent Age, Your Care Rating and Care England.

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“It was also important for us, as a company, to develop a service in keeping with our reputation for the provision of authoritative market intelligence and data.”

CareHomeAdvisor is a free-to-use consumer-facing website which aggregates quality performance data on individual care homes in real-time via Application Program Interfaces from independent sources, including the Care Quality Commission, Food Standards Agency (FSA), NHS Choices and Ipsos MORI’s independent Customer Satisfaction survey Your Care Rating.

These sources are then combined with LaingBuisson’s proprietary survey data and each care home is awarded a unique star rating and a score out of 100.

Because everything is updated in real time, if a care home’s rating from one of these sources changes, eg a care home’s CQC assessment is updated, the score on CareHomeAdvisor will change immediately to reflect this.

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