The social care sector needs to do more to attract male workers, recruitment specialist Cohesion has said.
With one million extra care workers forecast to be required by 2025, government statistics reveal that men make-up just 17.8% of current employees.
Will Shepherd, Chief Executive of Cohesion, said: “Our experience in recruitment highlights the need to adopt new strategies to help attract male applicants, but also to support men throughout the interview process – our data shows that men have a disproportionately higher drop-out rate during the application and interview stage and require greater support.”
Cohesion said men made up a far higher percentage (40%) of its 27,000 applications to the sector. The recruitment specialist said this was because of its high-quality recruitment strategies, which include unique and innovative solutions to support candidates from application to interview and beyond.
Cohesion provides support to its applicants during their job search by helping them with application forms and providing prep sheets and video tutorials before interviews.
Will called for the sector to adopt shorter and more mobile friendly application processes to appeal to younger candidates.
He also said providers should introduce more ‘values-based’ interviews to encourage applications from men.
The Cohesion boss added more needed to be done to highlight the value of social care workers to attract more people to the sector.