Roy Edwards, marketing team leader at NHG, a healthcare supply provider to care homes and the healthcare industry, discusses what makes NHG different, and how care home owners can save money whilst maximising productivity.
Care Home Professional: What types of products do you provide?
RE: We’re proud to be the only healthcare supply company to offer care home supplies, care consumables, care equipment and care environment consultancy from a single source.
From nursing and medical supplies to catering, housekeeping, cleaning and hygiene products, we’re constantly refining our consumables range.
Working with clinicians, architects and project managers, we also provide affordable healthcare and rehabilitation equipment solutions.
And from unusual ceiling track lengths to tailor-made chairs, we can meet any care environment requirement – no matter how specialist.
We believe in great partnerships with our clients and in the supply chain. That’s why we have partnered with other leading healthcare manufacturers and have become the home of a wide range of leading brands in the market.
CHP: Who are your main clients?
RE: NHG specialise in working with care providers across the UK, helping the care sector deliver the best possible patient care.
Predominantly, our clients are care homes and nursing homes that benefit from our comprehensive product and service offering.
CHP: How do you help providers choose the right product?
Ultimately, the choice of product is down to the client. However, our expert in-house consultants are always on hand to advise and assist with product choice.
But they don’t just sit behind a desk at the end of a phone. They‘re on site, helping you to streamline processes and advising you from the ground.
Whether in the care home or around the board table, our expertise and understanding of process enables us to help all our customers select the right product from our vast portfolio of brands.
CHP: How can you help providers save money in the current tough climate?
RE: First and foremost, we see all our clients as partners.
Every client is different and will save money in different ways – a ‘one size fits all’ approach just isn’t effective.
Individual analysis, process alignment and targeted goal setting are all important when it comes to saving money for our clients. And through everything we do, we always keep our mission – to help the care sector deliver the best care possible – in mind.
CHP: How can you help maximise profitability?
RE: This is a similar process to helping our clients save money. We give care providers confidence that we‘re here to help them stay in business for the long term. Profitability is so key to sustainable business, which is where NHG can help.
Our strong, robust supply chain and buying power enables us to give excellent lead times, competitive pricing and fast turnarounds to ensure that every aspect of your care home is used to increase profitability which in turn, delivers better care.
CHP: What support do you offer in terms of designing the best possible care environment?
RE: Our experienced and professionally trained interior designers all have qualifications in dementia design, interior design and space planning. This, coupled with our 30 years’ experience in the care industry, provides an unrivalled mix of interior design and healthcare expertise.
CHP: What financial support do you offer to cash strapped providers?
RE: We work closely with finance companies offering packages for your fit-out or interiors and rental options for your care and bariatric equipment.
What’s more, our online budget management tools with site analysis calculators – free for all our customers – help care directors ensure consistent efficiency across all sites.
CHP: What makes you special in terms of customer care?
RE: At NHG, customer care is a culture, not a department.
We have a dedicated team in house to look after all your online and telephone queries. And our team of expert consultants covers the UK, visiting your homes to provide help first-hand.
We’re known especially for our drivers, who deliver in our own vans and even unpack consumables directly into cupboards. We also have installers who provide training to ensure best use of equipment.
Ultimately, our customers are partners, not just people who buy our products.
CHP: What online tools do you provide and how does this help with making finding the right product easier?
RE: As part of our culture of Caring about Care, we’ve developed a powerful online management tool called ‘Touch’.
We understand that you need to drive your efficiencies, so Touch provides control and accountability in your organisation.
Encompassing product and budget management, a director management reporting and management approval system and a responsive platform for multi device use, our online tools help streamline your processes and are completely free of charge.
CHP: What new promotions do you offer?
RE: We’ve recently launched Partner Points, the NHG loyalty scheme, developed in direct response to our desire to thank and reward our customers.
With every purchase points are accrued, and can be redeemed as money off against your account.
This year, we’re excited to be turning 30, so keep your eyes peeled for celebratory promotions and competitions, or check with a member of our team for the latest deals.
CHP: What are some of the main recent trends in consumables, care equipment and care environments?
RE: Nursing home environments are becoming more personal and more upmarket, giving continuity to individuals accustomed to the highest living standards. We keep pace by constantly updating our furniture and interior design.
Dementia care is also getting more specialised. For example, we’ve recently begun producing little ‘villages’, helping dementia care patients remember former days, including old-fashioned shop windows with sweet jars.
CHP: What have been your most successful recent product launches?
RE: Exclusive to NHG, our Steiss CS300 digital chair scales have been making waves in the care home market since their launch a year or so ago. Uncompromisingly accurate with a 300kg capacity, they combine exceptional usability with intelligent design.