EXCLUSIVE: LifeCare Residence targets luxury London retirement market

With apartments from £650,000 up to £3m and care home weekly fees between £2,500 and £3,500, LifeCare Residence’s Battersea Place and The Albert Suites are amongst the forerunners of a new generation of boutique, retirement developments and luxury nursing facilities targeting the capital’s growing elderly, wealthy population.

Established in 2016, Battersea Place, which accommodates a total of 145 people, is one of three Retirement Villages in London and the south of England run by LifeCare. Residents live independently with optional extra packages provided to help with everyday tasks such as getting washed and dressed. Around the clock nursing care is also provided.

Facilities at Battersea Place, which was rated Good by the CQC in June 2017, include a cinema, restaurant, swimming pool, spa, and billiards room. The site’s gym boasts the recently unveiled HUR SmartTouch, a Cloud based exercise programme designed to combat the risk of falls, tackle Type 2 Diabetes and aid with rehabilitation of joints.

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Residents also have access to a fleet car and chauffeur services as well as a bespoke programme offering a range of activities, including flower arranging, craft workshops and painting.

The successful launch of the village was followed by the opening of the adjoining Albert Suites nursing home in 2017, offering rehabilitation and residential care for 28 people.  The boutique-style nursing home, which was rated Good by the CQC following an inspection in April this year, is managed by Steph Larby, who joined the service in March after having previously worked with Caring Homes.

Residents at the home are offered an all-inclusive five-star hotel service, including hairdresser, physio, butler, Sky TV, entertainment and a bespoke activities programme.

“You do not think traditional care homes when you come here,” Steph told CHP. “We are providing personalised nursing care, coupled with a hotel experience.

“It’s the best place I’ve ever worked. The Albert Suites is in a class of its own with unparalleled amenities and services ensuring residents receive an optimum experience. Our residents should be able to live their lives to the full and we make sure that they do.”

Care is provided at the home with the support of Person Centred Software’s Mobile Care Monitoring system. Digital support also includes resident monitoring bracelets provided by ENS.

The home has recently undergone a refurbishment including remodelled reception and dining areas and new physiotherapy suite.

Nigel Sibley, Chief Executive, LifeCare Residences, said: “As a company, we regularly invest in our portfolio to elevate the experience of our residents, ensuring care, peace of mind, and ultimately recovery. Every facet of care is considered, starting with a high calibre yet calm and comforting environment. The refurbishment of the Albert Suites is the most recent demonstration of our dedication to this.

“As well as creating a premium look, spaces have been especially designed for the over 65s, with much emphasis placed on safety.

“Offering residents individualised professional care 24 hours a day, seven days a week, in the privacy of their own well-appointed suite, complemented by the communal spaces available, the Albert Suites provides a range of services, including rehabilitation, short-term convalescence and post-operative support.”

The largely untapped affluent retirement living market in London offers huge potential for high end specialists such as LifeCare Residences.

LifeCare revealed that it had purchased a new site in West Hampstead and is continuing to explore other central and greater London locations.

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