EXCLUSIVE: Avery boss says retirement homes are the future

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Avery Healthcare managing director John Strowbridge has said independent retirement homes represent the future for his business.

In an exclusive interview with Care Home Professional, Mr Strowbridge said that increasing wealth, pensions and disposable income meant “a new type of care home environment” would be needed in the future.

Mr Strowbridge said: “The change in the sector will be a different concept to what we have known as the standard care home development now and that’s something for the next generation.

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“The type of new care environment that they would want to go into, that’s something we’ll be looking at.

“Our Hawthorns retirement living concept is where we are going. We need to make an environment that people will want to choose, with apartments, entertainment and good support and care in done in a more independent living style.”

Avery’s Hawthorns retirement concept provides rented luxury apartments with care.

The managing director said it was difficult to find new elements in terms of traditional care home care design with room sizes having reached a natural equilibrium.

He added that Avery planned to build four to six homes over the next five years with an increasing focus on independent living.

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