Care Show: Innovative home provides template for future dementia care

James Parkhurst, Abbeyfield Head of DevelopmentJames Parkhurst, Abbeyfield Head of Development

Head of Development James Parkhurst provided an update on Abbeyfield’s revolutionary Winnersh dementia care home at Care Show yesterday.

The £8.9m home, which was designed in partnership with Castleoak, opened its doors to the public in September 2016.

James said: “We are continuing to monitor residents and find out how Winnersh is working and meeting their needs. Hopefully, we will be carrying this design forward with our future homes.”

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Winnersh, which was named ‘best new care home’ at this year’s Pinder Healthcare Design Awards (see Abbeyfield’s Winnersh dementia home crowned as ‘best new care home’), provides care for up to 60 residents along with two beds for respite care.

The home is primarily targeted at the private pay market with up to 10% of beds allocated for local authority use.

“Our model provides revenue for us to feedback into our less affluent areas,” James said.

Recent developments at the home have included the introduction of a Tovertafel interactive table that enables residents and carers to engage in virtual reality activities such as painting and popping balloons.

Abbeyfield is also maximising full use of outdoor space in the secure grounds of the home as part of its Breath of Fresh Air initiative by installing facilities for golf lovers. A vintage steam train has also been set up in the grounds for train enthusiasts.

Abbeyfield has also created a Community and Wellbeing Manager roll for the site which is now being rolled out across the group. The role focuses on engaging with the local community and families of residents, as well as designing person centred activities.

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