Care Show: Anchor CEO calls for more integrated thinking on social care

Jane Ashcroft

Anchor CEO Jane Ashcroft has called for more integrated thinking on housing, workforce and social care issues.

The Anchor CEO was speaking during the first day at this year’s Care Show at Birmingham NEC.

Jane said: “We need more integrated thinking on policy issues regarding the workforce, housing and social care as part of a new look at how we provide for an ageing society.”

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The Anchor chief expressed disbelief at  news this week that the Government’s Green Paper on social care had been further delayed until next summer and said ongoing confusion on rules of eligibility for funding was “absolutely disastrous” for the sector.

The Anchor boss highlighted uncertainty around workforce availability in light of Brexit as a major challenge for providers.

Jane said Anchor was taking a lead on tackling recruitment issues within the sector by hiring 200 people on its apprentice programme.

Anchor is also promoting career paths for its workforce through its My Future programme, which is geared towards preparing team leaders and deputy managers to become home managers.

While welcoming the National Living Wage as the “right thing”, Jane added that it made life more difficult for providers in a challenging environment.

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