Barchester founder and Castleoak team up with Dutch care provider

Photo left to right (attached) are Mike Parsons, Marco Ouwehand and Mel Knight.Photo left to right (attached) are Mike Parsons, Marco Ouwehand and Mel Knight.

Barchester founder Mike Parsons, Dutch operator Martha Flora NL and Castleoak have teamed up to create new specialist boutique dementia care provider, Martha Flora UK.

Castleoak is to provide specialist land finding and acquisition services, manage the planning process and design and build high quality specialist care homes. Mike and his team will commission and operate the new facilities and Martha Flora will provide brand, intellectual property and operational support.

“We’re delighted to be launching this new and exciting venture,” said Marco Ouwehand, founder of Martha Flora NL.

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“Combining Castleoak’s specialist development and construction team with Mike Parson’s operational knowledge enables us to create Martha Flora UK, and the opportunity to bring our successful model of dementia care to the UK.”

An initial programme of 10 specialist dementia care homes is planned across the South East.  These will Martha Flora’s Dutch model, with two households of 12 suites and four or six two bedroomed apartments for couples.  A number of sites are under negotiation and Martha Flora UK hopes to start its first project in 2018.

The project is Castleoak’s first venture into a specialist dementia care business.

Mike said: “It was exciting creating Barchester and taking it from one home to 220. This is equally exciting and brings a fantastic and compassionate dementia care service to the UK. We originally pioneered dedicated dementia care with our Memory Lane service, the first branded dementia care product in the UK. Martha Flora will take that specialist care to a new level with a care philosophy and design the like of which does not exist in the UK. We have a lot to learn from the Dutch.”

Martha Flora’s dementia care model was created by Marco and based on academic research. It is a unique care concept for people with Alzheimer’s disease and other forms of dementia. Offering spacious accommodation and encouraging independent living in a familiar homely setting, a Martha Flora dementia care home provides highly personalised care and support.

Martha Flora currently has 13 homes open or under construction in the Netherlands.

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