3M introduces improved incontinence cream

3M is using the Care & Dementia Show to introduce its Cavilon durable barrier cream to care home professionals. The cream is designed to relieve the symptoms of sore and broken skin, or Incontinence Associated Dermatitis (IAD), that inflicts up to half of incontinent patients wearing incontinence pads.

A survey of 800 sufferers conducted by 3M in association with the Cystitis and Overactive Bladder (COB) Foundation, found that 45% claimed to use a specialist skin protectant, however others use regular moisturisers for skin protection which could in fact cause further irritation and reduce absorbency of continence pads.

Cavilon barrier cream, the number one choice of healthcare professionals in the UK and Ireland, can be used on sore or broken skin, as well as a preventative solution to protect against IAD.

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The cream moisturises the skin and acts as a barrier to prevent urine and faeces causing further discomfort to the sufferer. It doesn’t clog incontinence pads or underwear and resists ‘wash off’, meaning it provides durable, longer-lasting protection.

“If you suffer from incontinence, as 3.2 million people over the age of 65 do in the UK, your skin is at risk if not protected against IAD,” explains Victoria Murray, 3M clinical specialist.

“With now available to buy online and without prescription, it’s easy for incontinence sufferers to adopt a preventative regime, enabling them to still do the things they enjoy doing, without the pain and discomfort of sore or broken skin,” she adds.

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