2018 LEADERS IN CARE: EXECUTIVE MANAGEMENT: CHRISTINE ASBURY, CEO, WCS CARE

When Christine gave the go-ahead for WCS Care’s Director of Innovation and Development, Ed Russell, to create an innovation hub at Castle Brook care home in Kenilworth she knew they were creating something different, and taking inspiration from Kevin Costner’s Field of Dreams – ‘if you build it, they will come’ – thought there would be some interest in WCS Care’s innovation, creativity and care model from other providers in the sector.

Eighteen months later Christine and Ed have, between them, welcomed over 400 guests to Castle Brook – people from all areas of health and social care as well as private investors, consultants, architects and politicians. And whilst everything visitors see might not be something they want to emulate, the feedback is overwhelmingly positive and often accompanied by the question ‘why do you do this – it’s such a massive commitment of your time every week?’

For Christine the answer is simple. Whilst she, the WCS Care Board and management team are all driven by their passion to improve the lives of the people who live in a WCS Care home, ensuring every day is well lived, they also recognise that the sector can benefit by learning from each other – and to do that we need to share our experiences. The good, the bad and the ugly!

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Christine doesn’t claim that she or WCS Care get everything right every time, but by sharing their experiences and approach believes the organisation can contribute to improving the lives of people living in care whether that’s in a WCS Care home, or elsewhere. And if this inspires others to share then all the better!

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